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SEO9 min readApril 2, 2026
Structured data for AI search: what still matters in 2026
Schema.org is not dead. But the parts that move AI search are narrower and more specific than the SEO playbook suggests.
MT
Mia TanakaProduct, viziblty
Structured data used to be a checklist. In the AI search era it is a small set of high-leverage types that consistently change how your company is described in answer engines.
The types that matter
- Organization with a clear sameAs graph.
- Product or SoftwareApplication with category and audience.
- FAQPage on pages where you actually answer the customer's question.
- Article with author, datePublished, and dateModified.
What you can skip
Most of the breadcrumb and rating markup that SEO blogs push has no measurable effect on AI surfaces. Spend the time on canonical content instead.